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Broadcast - Motion Content Group

Survival of the Fittest scores with youth viewers

12th February 2018


ITV Studios/Motion Content Group reality format, which aims to sprinkle a bit of Love Island magic into the channel’s winter schedule, launched ahead of the 628,000 (3.2%) slot average.


This is around half of Love Island’s 1.3m (6.9%) on Monday 5 June 2017 and its 1.5m (6.5%) debut in a Sunday slot six days later.


More than a quarter – 26% - of viewers were 16-24, up from the 20% slot average. This gave ITV2 a 19% share of the demographic, compared to its usual 12%.


The stripped show also over-delivered among 45-54s - 21% compared to the typical 16% - and attracted a largely female audience, up from 58% to 62% of ITV2’s typical profile.


The channel was ahead of youth rival E4, which played Celebs Go Dating to 421,000 (2%) over the 9pm hour, with a 9% share of 16-24s, followed by a Naked Attraction repeat on 305,000 (2.3%).



View this story on the Broadcast site here.