Survival of the Fittest scores with youth viewers
12th February 2018
ITV Studios/Motion Content Group reality format, which aims to sprinkle a bit of Love Island magic into the channel’s winter schedule, launched ahead of the 628,000 (3.2%) slot average.
This is around half of Love Island’s 1.3m (6.9%) on Monday 5 June 2017 and its 1.5m (6.5%) debut in a Sunday slot six days later.
More than a quarter – 26% - of viewers were 16-24, up from the 20% slot average. This gave ITV2 a 19% share of the demographic, compared to its usual 12%.
The stripped show also over-delivered among 45-54s - 21% compared to the typical 16% - and attracted a largely female audience, up from 58% to 62% of ITV2’s typical profile.
The channel was ahead of youth rival E4, which played Celebs Go Dating to 421,000 (2%) over the 9pm hour, with a 9% share of 16-24s, followed by a Naked Attraction repeat on 305,000 (2.3%).