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The Drum - Motion Content Group

Mercedes-Benz introduces web series to highlight adventure sports in India

25th April 2018

 

Mercedes-Benz has launched an original web series to raise awareness about the adventure sports and people who practice adventure sports in India.

 

The web series titled 'Rushes' has been created alongside Wavemaker Content and in partnership with The Motion Content Group and TheVibe. The first episode showcases riders Vinay Menon and Ajay Padval cycling through the dangerous hilly terrains.

 

The series is shot on 6K Raw Resolution on the Red Epic Dragon with original scores by SaptaLive band.

 

Michael Jopp, vice president of sales and marketing for Mercedes-Benz said: “Our association with TheVibe and creating 'Rushes' was with the idea of celebrating these beautiful people and places of India. The content features a very emotional story wherein passion and dedication of these local heroes are showcased with their abundant talent and vigour towards one dedicated adventure sport."

 

Kumar Deb Sinha, national director-content, Wavemaker said: “Rushes is not a just web series, it is like igniting a fire to drive passionate conversations through multiple pieces of interesting content in various formats across media platforms."

 

Asad Abid, founder, TheVibe: “The advent of adventure lifestyle has not been documented in the true scale it deserves, this is where we found the opportunity at The Vibe in being an authentic voice for contemporary lifestyle and culture. We decided to look at pioneers who have been living their rush and helping build micro communities around various adventure sports.

 

"This series pays homage to their efforts. It’s our hope that the series will inspire people to appreciate the outdoors and live their rush in a responsible manner."

 

 

View this story on The Drum site here.


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