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The Drum - Motion Content Group

MasterChef to land in Singapore via Mediacorp's Channel 5

2nd April 2018

 

MasterChef Singapore is set to air on Mediacorp's Channel 5 as confirmed by Mediacorp and Motion Content Group.

 

GroupM's Motion Content Group had earlier acquired the rights to produce and broadcast MasterChef Singapore from Endemol Shine Group. Earlier, the show was supposed to air on Channel 8.

 

The show will premiere later this year and will be produced by Beach House Pictures, with judges and key sponsors to be announced at a later date.

 

Steven Murphy, managing director, Motion Content Group, Asia Pacific said: “We are excited to be working with Endemol Shine Group to bring the MasterChef format to Singapore for the very first time.

 

“Since the casting call went out in February, we have been impressed by the high levels of interest and passion from the public. We look forward to meeting the best amateur chefs Singapore has to offer.”

 

Fotini Paraskakis and Cathy Payne of Endemol Shine Group commented: “MasterChef is a much-loved brand globally and is already a proven hit in markets across Asia. It’s brilliant to launch one of the world’s most successful cookery formats in Singapore, without a doubt, MasterChef Singapore will whet the appetite of the country’s passionate foodies.”

 

Parminder Singh, chief commercial and digital officer, Mediacorp said: “People love watching our food shows – a whole variety of them with unique flavours and cooking inspirations – on our different channels. MasterChef has clearly struck a chord with many and we are delighted to be able to premiere it on 5, the channel that brings people in Singapore together, as well as Toggle, our digital entertainment service.”

 

 

View this story on The Drum site here.


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