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Love Island returns to 3.3m

Love Island returns to 3.3m

ITV Studios/Motion Content Group’s heavy-hitter, which will be on six nights a week for the next two months, comfortably became the most-watched multichannel episode of the year outside of sporting fixtures.

 

The 90-minute opener of the reality show’s fifth run, in which five women and seven men entered the villa, was still a way behind last year’s top-rated 3.9m (20.6%) for July’s Monday night final.

 

It demolished ITV2’s 750,000 (4.3%) slot average, performing particularly well with young adults.

 

Share for 35-44s went up by 500% to hit 25.3% (510,000), while 25-34 share quadrupled to 56.3%, with just shy of 1m from this age group tuning in.

 

Peaking with 3.7m (19.4%) at the halfway mark, the episode comfortably defeated all PSB efforts to win the slot for its first 60 minutes, before losing out to the BBC News at Ten (3.7m/22.9%) between 10pm and 10.30pm.

 


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