In association with Motion Content group, Viu brings”‘Viu Hello Sago” to the Tamil Market
10th November 2018
Leading OTT video service Viu is set to entertain its Tamil audience with the launch of another celebrity chat show, this one titled “Viu Hello Sago” with talented actress Shruti Haasan. In collaboration with Motion Content Group, the show will regale viewers with stories and trivia about Kollywood’s biggest stars and their “Sago,” meaning “friends” in slang.
Fans can anticipate A-listers speaking with the ever-exuberant Shruti Haasan in this interactive Tamil chat show. Guests will also partake in revealing all of their Sago’s secrets out in the open.
Speaking about her debut as a chat-show host, Shruti Haasan said, “Working in the entertainment industry often does not allow public figures to be themselves. With the launch of ‘Viu Hello Sago’, I am positive that viewers will witness a never-seen-before side of celebrities and their beautiful journeys through honest candid conversations. I am delighted to be a part of this show on Viu.”
Commenting on the launch, Vishal Kumar Maheshwari, Country Head, Viu India said, “Our philosophy is to continue to invest in local markets with stories and formats that resonate with our audiences. Our chat show format of ‘No. 1 Yaari’ with renowned celebrities across the Telugu, Kannada and Marathi regions has been very successful and with Tamil Nadu being one of our newest markets, we are excited to bring this latest show here. Shruti Hassan is a perfect fit as she engages the various celebrity guests in conversation and gives our audiences a peek into a never before seen side of their lives.”
Ashwin Padmanabhan, Head – Motion Content Group, India , India said, “At Motion Content Group, our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest in the content industry and leading the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”
With 13 episodes, this Viu Original will simulcast on Viu App and Sun TV from the 28th October 2018, every Sunday at 8.30 PM.