GroupM invests in content
23rd May 2017
A new content giant is emerging: GroupM , the world's largest media agency, has opened a subsidiary called Motion Content Group . The company will look after global content investment and rights management to meet the "ever-growing market demand for new business models for premium content in the entertainment and media markets."Motion said it intends to partner and invest with top talent and leading global manufacturers and distributors to fund, develop, produce and distribute premium content . All previous investments and activities of GroupM and its parent company WPP in the Content segment will be consolidated under the Motion umbrella. This includes strategic investments in companies such as Imagine Entertainment ("24", "Empire"), The Weinstein Company ("Django Unchained", "The King's Speech") or Media Rights Capital("House of Cards").
Richard Foster , formerly Head of GroupM Entertainment, will be CEO of Motion Content Group , headquartered in London and Los Angeles, with operations in 26 countries. Employees and resources of GroupM Entertainment will be integrated into the new company. The contents financed there are distributed through partnerships with around 100 producers and around 20 distributors worldwide. In the future, Motion will invest its own funds in content deals and partnerships to create a separate add-on to branded content created by GroupM agencies on behalf of its customers . The stated goal: "to drive contextual, high-quality environments for advertisers". "We have always been able to leverage our global scale and reach to identify innovative approaches that equally empower the media ecosystem for advertisers and media partners," said GroupM CEO Kelly Clark. "Motion stands for the great commitment of GroupM for the further development of these efforts."