Diageo India partners Mindshare, MCG and GroupM to launch No.1 Yaari with Swwapnil Joshi on Colors Marathi and Viu app
16th February 2018
McDowell's No.1 Soda by Diageo India now bringing alive Friendship and brotherhood of well-known personalities from real to reel life in a brand-new talk show called No. 1 Yaari with Swwapnil in collaboration with Mindshare, Motion Content Group & Group M. Hosted by superstar Swwapnil Joshi & directed by Sachin Pilgaonkar, the show will be simulcast on Viu, premium Video on Demand service by Vuclip and Colors Marathi starting 18th February, 2018, every Sunday at 6:00pm to 7:00 pm.
The show brings together for the first time as guests, Marathi stars and their real-life BFFs who will share their behind-the-door secrets, friendship defining moments & play interesting games with Swwapnil, while the fans will be treated to some never seen before videos and the audience, get to ask their favorite stars questions to know them better.
"No. 1 Yaari is a first of its kind entertaining show curated for the viewers that will help celebrate the spirit of brotherhood and friendship. It is also special because Sachin Pilgaonkar, who is a father figure to me and our also a very dear friend of mine, is directing the show. I value friendship since it has been one strong support pillar in my personal journey.
As much as the stars are public figures, they have a side that is still private and under wraps and my job will be to help them open-up. I would love them to share how their friendships have shaped them as individuals as well as have the fans privy to some unrevealed fun and friendly moments from their lives," said Swwapnil Joshi, Actor & Anchor of the No.1 Yaari Show.
"We are excited to be putting together this show with McDowell's No.1 Soda and Mindshare. Friendship is something that I have always valued in life and it is because of the bonds that I made that I have reached where I am today. I have known Swwapnil for a long time and we share a very close bond with each other, making it very comfortable for everyone.
Producing a show that revolves around the fun and friendly side of the stars is exciting not only for us but for the audience too. We cannot wait for everyone to see what's in store." said Sachin Pilgaonkar, Producer of the No.1 Yaari Show.
Commenting the new show Amarpreet Singh, Executive Vice President & Portfolio Head, Marketing, Diageo India said, "Curating a show that is all about yaari by joining hands with people who matter, was always on our agenda. With this show, No. 1 Yaari with Swwapnil we are excited to co-produce a show that brings you closer to such stories of brotherhood between renowned artists which is something audiences would look up to.
Also, with this we look to take a step forward in creating more engaging content to connect and engage with the millennials of today!"
Elaborating on the show, Sameer Gogate, Head of Monetisation & Distribution, Viu India said,"With an endeavor to show premium content, we at Viu are extensively establishing content franchises that will appeal to the millennials nationwide. The franchise 'No. 1 Yaari' is one such exciting addition to our original content library that brings fans in touch with the personal life of popular celebrities from the Marathi film industry. We are glad to extend our long-standing partnership with Group M and Marathi stalwarts Mr. Pilgaonkar along with star of the Marathi cinema Swwapnil Joshi as we expand the franchise into multiple regional languages."
Commenting on the launch of their second franchise, No 1 Yaari with Swwapnil in Marathi, of the hugely popular show No 1 Yaari with Rana in Telugu; Ashwin Padmanabhan, Head - Motion Content Group, GroupM, India said "With No 1 Yaari with Swwapnil we are proud to extend our extremely successful show to newer markets. At Motion Content Group, our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest into the content industry and leading the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors."
Added Devendra Deshpande, Head, Mindshare Content Plus, "Following the tremendous success that No.1 Yaari previously enjoyed, we expect the latest edition of the show to be an equally grand celebration of brotherhood and friendship. No.1 Yaari pays homage to the beautiful bonds built in the entertainment industry, keeping with our constant endeavour to offer unique shows and programs spanning a variety of novel areas and subjects. For us, this has been exciting and we are elated to be able to deliver such enriching branded content to Indian viewers once again. This is a step toward creating even more unique experiences for viewers all over the country."