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Broadcast - Motion Content Group

Best Entertainment Programme: Love Island

4th July 2018

 

It is no surprise that the judges branded the return of ITV2’s dating series “the entertainment moment of 2017”.

 

For seven weeks in summer last year, the third series of Love Island dominated the TV schedule, watercooler conversations and social media. The press was ablaze with gossip on the contestants, while 4 million tweets generated throughout the run made Love Island the most talked-about show on Twitter in 2017.

 

A string of twists – including the introduction of a second villa – maintained a constant stream of drama, coupled with the humour and wit of Iain Stirling’s voiceover.

 

The series, in which a group of single contestants couple up to be in with the chance of winning £50,000, also featured a cameo appearance from grime star Stormzy.

 

The stripped series was a ratings success, with the live final pulling in 3.1 million viewers – ITV2’s biggest audience since 2012. Its series average of 2.5 million was up by 1 million from the last series, and lifted ITV2’s slot average by 1.9 million.

 

It was the most-watched programme ever on ITV Hub, with 25% of overall viewing taking place via catch-up.

 

Crucially, the series delivered the channel’s biggest share of 16-34s, who made up 56% of its audience.

 

One judge concluded: “The total package that this programme delivers should be applauded and acknowledged. Super-ambitious production schedule, genius casting and brilliant editing.”

 

 

View this story on the Broadcast site here. 


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