Prepare for a sizzling summer of flirting, fun and romance in the hottest, most talked about interactive reality dating show, where twelve singles spend six weeks in a luxury villa looking for romance. They must choose their partner wisely – shock eliminations and new arrivals ensure constant unpredictability and rivalry.
Remaining singles re-couple or risk being sent home. With team challenges, sneaky dates, confession rooms, couple-up time, dramatic text announcements and much more, the format is packed full of interactive opportunities for viewers to mix everything up. As this feast of lust and passion comes to a close, viewers crown their winning couple – but in the ultimate final twist, will they choose money over love?
Explosive, fast-turnaround reality guaranteed with viewers in control via a dedicated app featuring islander chat, in-app voting and live swipe polling, alongside exclusive previews and gossip.
Accompanied by a regular partner show Aftersun that gets all of the gossip from the dumped islanders and discusses hot topics with celebrity fans, live from the studio back home.
The UK audience quadrupled from series 1 to series 4. Series 4, in the UK, was 323% above the ITV2 channel slot average share, 536% above for 16-34s and 275% above for 35-54s. Subscriptions on the SVOD platform ITV HUB increased by over 60%.